{"title":"The ABCs of Implementing Library Marketing","authors":"A. Dragon","doi":"10.1300/J111V04N04_05","DOIUrl":null,"url":null,"abstract":"Etude du developpement des techniques commerciales dans le cadre de la gestion des bibliotheques suivie de deux etudes de cas (mises en œuvre reussies de ces techniques par deux bibliotheques publiques americaines)","PeriodicalId":104663,"journal":{"name":"Marketing and the Library","volume":"4 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"1984-04-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"3","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Marketing and the Library","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1300/J111V04N04_05","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 3
Abstract
Etude du developpement des techniques commerciales dans le cadre de la gestion des bibliotheques suivie de deux etudes de cas (mises en œuvre reussies de ces techniques par deux bibliotheques publiques americaines)
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