Apparel industry of Bangladesh and customer-based brand equity in developing consumers' purchase decision

Md. Akramul Quadir, Syed Shamim Hasan, S. Rifat, Saurav Chatterjee, Imtiaz Masroor, Md. Nur Alam
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孟加拉服装产业与以顾客为基础的品牌资产在发展消费者购买决策中的作用
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