Cooperative strategies in the platform economy

Abstract

Chapter 6 analyzes a new form of economy, enabled by ICTs, digital platforms, and smart devices to connect transactors (sharers or buyers and sellers) who may not have been able to cooperate otherwise. It provides an overview of the phenomenon of “the platform revolution” (from classic value chain logic to platform business logic). It goes on to explain different types of platform (innovation platform, transaction platform, integration platform), the principles of platform business (network effects, the distribution power law, asymmetric growth and competition) and the tacit cooperative strategies of suppliers, platform providers, and customers. Cooperation is tacit—providers do not interact and customers do not interact, except through ratings. The platform system is set up to maintain this condition. The chapter concludes with an overview of platform governance.