Market share forecast of electricity in city residents’ energy consumption based on Markov theory

Hui Zhou, Yi Wang, Wei Wang, Yuan Zhao
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引用次数: 3

Abstract

It is very necessary to be clear about the market share that electricity accounts for the whole energy consumption of city residents' under the circumstance of market, with Markov prediction theory and data from Qinhuangdao electricity market investigation, forecast have been done on market share of residential energy consumption items such as heating, cooking, cooling etc., which is valuable reference for electricity company to be realize the prospect of every subdivision marketing in order to make corresponding management strategy.
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基于马尔可夫理论的城市居民能源消费中电力市场份额预测
在市场环境下,明确电力占城市居民全部能源消耗的市场份额是十分必要的,利用马尔可夫预测理论,结合秦皇岛电力市场调查数据,对供暖、烹饪、制冷等居民能源消耗项目的市场份额进行了预测。为电力公司实现各细分市场营销前景,制定相应的管理策略提供了有价值的参考。
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