Proceedings of the 2015 IEEE/ACM International Conference on Advances in Social Networks Analysis and Mining 2015

Proceedings of the 2015 IEEE/ACM International Conference on Advances in Social Networks Analysis and Mining 2015 Pub Date : 1900-01-01 DOI:10.1145/2808797

J. Pei, F. Silvestri, Jie Tang, Jiawei Han, F. Stokman, T. Abdessalem, Huan Liu, J. Rokne, R. Alhajj, Matthieu Latapy, Alvin Chin, Z. Smoreda, Jiabin Zhao, Mehmet Kaya, I. Ting, Xingquan Zhu, V. Batagelj, Sun-Ki Chai, Shou-de Lin, R. Missaoui, G. Ragozini, Nitin Agarwal, C. Chelmis, Hubert Naacke, O. Shafiq, Ying Ding, D. Pedreschi, P. Senellart, Guandong Xu, Modou Gueye, K. Kianmehr, T. Ozyer, K. Zweig, Mohammed Abufouda, J. Kawash, Amin Mantrach, Mustafa Mollamahmut, Shang Gao, P. Karampelas, Ahmad Kassem, Wookey Lee, Matteo Magnani, Chedy Raissi, Konstantinos F. Xylogiannopoulos, Feida Zhu, Min-Yuh Day, Omar Addam, T. Jarada, Salim Afra, Alper Aksaç, Ibrahim Karakira, A. Sarhan

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引用次数: 6

Abstract

Identity and reputation drive some of the most important relational decisions we make online: Who to follow or link to, whose information to trust, whose opinion to rely on when choosing a product or service, and whose content to consume and share. Yet, we know very little about the dynamics of social influence and relational reputation and how they affect our decision making. Sinan will describe a series of large scale experiments that explore the behavioral dynamics catalyzed by social influence, identity and reputation online. He will explore some of the implications for bias in online ratings, social advertising and the ability to generate cascades of behavior through peer to peer influence in networks. Sinan will argue that new research on social influence and relational reputation could help guide our platform design and social policy decisions in light of the rising importance of peer effects and reputation online.

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2015年IEEE/ACM社会网络分析与挖掘国际会议论文集

身份和声誉驱动着我们在网上做出的一些最重要的关系决定:关注或链接谁，信任谁的信息，在选择产品或服务时依赖谁的意见，消费和分享谁的内容。然而，我们对社会影响和关系声誉的动态以及它们如何影响我们的决策知之甚少。思南将描述一系列大规模的实验，探索由社会影响、身份和在线声誉催化的行为动力学。他将探讨在线评级、社会广告以及通过网络中点对点影响产生行为级联的能力中的偏见的一些含义。思南认为，鉴于网络上的同伴效应和声誉日益重要，关于社会影响和关系声誉的新研究可以帮助指导我们的平台设计和社会政策决策。

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