{"title":"Consumer Upgrade Behavior Analysis in Mobile Telecommunication Services","authors":"Yan-Zhi Wang, Fang-Mei Tseng, Ju-yin Weng","doi":"10.1109/IIAI-AAI.2016.101","DOIUrl":null,"url":null,"abstract":"We analyze consumer upgrade behavior through the theories of inertia and learning effect. The mobile usage behavior from 3G upgrade to 4G in Taiwan is suitable for our study and we obtain the real data set from one telecom service provider in Taiwan. We find the impact of inertia makes consumer keep same behavior in voice usage. The learning effect lead consumer gradually used more data usage and decrease voice usage.","PeriodicalId":272739,"journal":{"name":"2016 5th IIAI International Congress on Advanced Applied Informatics (IIAI-AAI)","volume":"63 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2016-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"2016 5th IIAI International Congress on Advanced Applied Informatics (IIAI-AAI)","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1109/IIAI-AAI.2016.101","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
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Abstract
We analyze consumer upgrade behavior through the theories of inertia and learning effect. The mobile usage behavior from 3G upgrade to 4G in Taiwan is suitable for our study and we obtain the real data set from one telecom service provider in Taiwan. We find the impact of inertia makes consumer keep same behavior in voice usage. The learning effect lead consumer gradually used more data usage and decrease voice usage.
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