«RESURRECTION OF THE AUTHOR» IN NEW MEDIA: SPECIFIC FEATURES OF THE SUBJECTIVITY OF AUTHORS IN A CHANGING MEDIASCAPE

T. Skripkina
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Abstract

The paper analyzes the role of the author in new media. Arguments are presented in favor of the fact that in the informal segment of the mediascape there is a tendency to «resurrect» the author's subjectivity, which results in the interactivity of new media and the formation of the audience's interest in the personali-ty of the creator of the text. At the same time, it is confirmed that the authors' subjectivity remains minimal in the formal segments of the mediascape.
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新媒体中的“作者的复活”:变化的媒体环境中作者主体性的具体特征
本文分析了作者在新媒体中的角色。有观点认为,在媒体领域的非正式部分,有一种“复活”作者主体性的趋势,这导致了新媒体的互动性,并形成了观众对文本创作者个性的兴趣。与此同时,作者的主体性在媒介景观的形式部分仍然是最小的。
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