Factors Enabling the Shift from Unorganized to Organized Retail Sector through Mobile Payments

H. Kumar, Kritika Mathur
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引用次数: 1

Abstract

In the 21st century, smartphones and the internet have become an integral part of life. It is noteworthy that the future is full of technologydriven payment systems; therefore, the mobile payment system is the next big thing in this arena. This study highlights the factors influencing the consumers to accept or adopt the mobile payments system. This study attempts to study elements having a role in shifting consumers from unorganized to organized retail sector through the Mobile Payment System (MPS). A questionnaire was prepared using Google forms to collect data, and it was shared using WhatsApp and e-mail with the target respondents. In this study, 103 responses were analyzed and collected before India’s first lockdown. The confirmatory factor analysis was used, and various factors were identified. It is found that trust, privacy and security issues are still restricting the user to adopt the online mode of payment; hence TAM model stands valid. This study attempts to examine the influence of MPS on unorganized retailing.
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通过移动支付使零售业从无组织向有组织转变的因素
在21世纪,智能手机和互联网已经成为生活中不可或缺的一部分。值得注意的是,未来充满了技术驱动的支付系统;因此,移动支付系统是这个领域的下一个热点。本研究强调了影响消费者接受或采用移动支付系统的因素。本研究试图通过移动支付系统(MPS)研究在将消费者从无组织的零售部门转移到有组织的零售部门中发挥作用的因素。使用谷歌表格准备问卷收集数据,并使用WhatsApp和电子邮件与目标受访者共享。在这项研究中,分析和收集了印度第一次封锁前的103份回复。采用验证性因子分析,确定了各种影响因素。研究发现,信任、隐私和安全问题仍然制约着用户采用在线支付方式;因此TAM模型是有效的。本研究试图检验MPS对无组织零售的影响。
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