Mobile Technologies and the Value Chain: Participants, Activities and Value Creation

Constantinos K. Coursaris, K. Hassanein, Milena M. Head
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引用次数: 12

Abstract

Mobile business (m-Business) has the potential to provide value to the modern organization throughout its primary and support activities, by enhancing the many types of interactions that take place between employees, customers and systems. This paper presents a business-centric model of mobile interactions and further explores these interactions across organizational activities within the framework of Porter's value chain. Several illustrative real-world examples are outlined to demonstrate how mobile technologies are deployed within organizations. Finally, a discussion is provided for the expected benefits and relevant concerns of using mobile technologies within organizations.
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移动技术与价值链:参与者、活动和价值创造
移动商务(m-Business)通过增强员工、客户和系统之间的多种交互,有可能在现代组织的主要和支持活动中提供价值。本文提出了一个以业务为中心的移动交互模型,并进一步探讨了波特价值链框架内跨组织活动的这些交互。本文概述了几个说明性的实际示例,以演示如何在组织中部署移动技术。最后,讨论了在组织内使用移动技术的预期好处和相关问题。
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