{"title":"Smart Ads for Better User Targeting","authors":"A. Asmaryan, A. Levanov, Irina Borovik","doi":"10.4018/978-1-5225-8188-8.CH003","DOIUrl":null,"url":null,"abstract":"Currently, there is a problem of contextual advertising. Advertisers want to be able to clearly target the audience because user experience and revenue depend on the relevance of the displayed ads. Today's technology makes it easier not only to collect a wealth of information but also to ensure that it accurately reflects on your target audience, industry, and ad campaigns. Contextual advertising supports much of the web's ecosystem today online but not offline. The task was to develop a system prototype and scale it, which gives the ability to display advertising based on user interests in real life based on the best techniques of contextual advertising.","PeriodicalId":149489,"journal":{"name":"Strategic Innovations and Interdisciplinary Perspectives in Telecommunications and Networking","volume":"63 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Strategic Innovations and Interdisciplinary Perspectives in Telecommunications and Networking","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.4018/978-1-5225-8188-8.CH003","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
Abstract
Currently, there is a problem of contextual advertising. Advertisers want to be able to clearly target the audience because user experience and revenue depend on the relevance of the displayed ads. Today's technology makes it easier not only to collect a wealth of information but also to ensure that it accurately reflects on your target audience, industry, and ad campaigns. Contextual advertising supports much of the web's ecosystem today online but not offline. The task was to develop a system prototype and scale it, which gives the ability to display advertising based on user interests in real life based on the best techniques of contextual advertising.
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