{"title":"HOW TO USE AROUSAL STIMULI TO ENHANCE EFFECTIVENESS OF DIFFERENT PRE-ROLL ADVERTISING FORMATS","authors":"D. Belanche, C. Flavián, A. Pérez-Rueda","doi":"10.15444/GMC2018.09.07.07","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":243868,"journal":{"name":"Global Fashion Management Conference","volume":"1 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2018-07-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"2","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Global Fashion Management Conference","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.15444/GMC2018.09.07.07","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
京公网安备 11010802042870号
京ICP备2023020795号-1
分享
求助内容：
应助结果提醒方式：
扫码关注我们
