Analisis Rantai Pasok Udang Vaname (Litopenaeus vannamei) di Kabupaten Konawe Selatan

N. Nurmiati, Bahari Bahari, Rosmawaty Rosmawaty
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Abstract

This research aims to (1) analyze track supply chain, (2) examine business processes and distribution patterns, and (3) analyze the marketing efficiency of vaname shrimp in South Konawe Regency. The population in this research is the owner cultivators in the shrimp farming unit. The sampling technique in this research was carried out in two stages, namely a sample of cultivators and a sample of traders, carried out using the cluster random sampling method. The data collected in this research include primary data and secondary data.  The dat analysis done in a descriptive and quantitative. The results of this research indicate that there are 3 supply chain consists of vaname shrimp, track I (breeders - cultivators - retailers - consumers), track II (breeders - cultivators - village collectors - fishery companies - consumers) and track  III (seeders - cultivators - traders). village collectors - retailers - consumers). The vaname shrimp supply chain business process has not been well integrated. The market information received is not yet known publicly both regarding price and quantity. The vaname shrimp supply chain in which there are 3 types of flows, product flow, financial flow and information flow flowing from upstream to downstream and downstream to upstream. The performance of the vaname shrimp supply chain has been efficient with the average share indicator or share of the price received by farmers in all lines of 85.63%. The average trader profitability value from all lines is 1.06.Keywords: Vaname Shrimp, Supply Chain, Business Pattern, Distribution Pattern, Marketing Efficiency
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本研究旨在(1)分析跟踪供应链,(2)考察业务流程和分销模式,以及(3)分析南科那威摄政的vaname对虾的营销效率。本研究的人群是对虾养殖单位的业主养殖户。本研究的抽样技术采用整群随机抽样方法,分耕耘者和贸易者两个阶段进行。本研究收集的数据包括primary data和secondary data。对数据进行了描述性和定量分析。本研究结果表明,有3条供应链由小虾组成,轨道I(育种者-栽培者-零售商-消费者),轨道II(育种者-栽培者-村收集者-渔业公司-消费者)和轨道III(播种者-栽培者-贸易商)。乡村收集者-零售商-消费者)。虾的供应链业务流程没有很好地整合。所收到的价格和数量方面的市场信息尚未公开。虾的供应链有三种流,产品流、资金流和信息流,从上游流向下游,从下游流向上游。虾类供应链的绩效是高效的,所有养殖户获得的平均份额指标或价格份额为85.63%。所有线的平均交易者盈利能力值为1.06。关键词:虾仁,供应链,商业模式,分销模式,营销效率
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