Communication Behaviour of Poly Plastic Growers in Thi-Qar Province

Abstract

This study was conducted in Thi-Qar province of southern Iraq. A multi-stage sample probability proportionate of size was carried out to select respondents. Number of respondents for the study was 158. The schedule was developed to collect data from February to March 2014. This study revealed that the highest percentage (64.56%) belonged to the medium category of the communication behaviour. The relationship of the communication behaviour with the selected independent variables, namely education, size of land holding, family types, knowledge of communication technique, communication competence and innovation proneness was positive and significant, at 1% level of probability. Value orientation, presentation skill, and interpersonal interaction were significantly and positively related with the communication behaviour of poly plastic growers at the 5% level of probability. Furthermore, regression analysis was carried out with 11 variables namely: Age, education, size of lend holing, family types, social participation, value orientation, knowledge of communication technique, communication competence, presentation skills, interpersonal interaction and Innovation proneness. The value of R2 is 79.19%. It means that selected independent variables taken together explained to the extent of 79.19% variation in the communication behaviour of growers.