NEW MEDIA AND POLITICS IN INDONESIA: A PORTRAIT OF THE USE OF SOCIAL MEDIA INTELLIGENCE AND GEOSPATIAL INTELLIGENCE IN SUPPORTING POLITICAL PARTY CAMPAIGNS

Abstract

Digital technology and its development have caused society to experience changes in how they interact and exchange information. This change has also occurred in institutions such as political parties, which have started to turn to social media to distribute information. It has changed the face of political communication in both practice and theory. Although political parties have utilized social media, it is still interesting to see the poll results of political parties concerning their use of social media. This study was conducted through a qualitative descriptive approach using available internet data sources. The study was only focused on the five political parties with the highest votes in the 2019 election. The researcher found that the order of voting differs from the order of social media follower count. Political parties can also utilize geospatial intelligence (geoint) and social media intelligence (socmint) in mapping out issues or information, including its distribution, and can be used to support campaigns on the internet. However, before it is carried out, further research is needed to ensure the readiness of political parties in the three areas of technology, process, and personnel.