The Survival of Establishment of Restaurant Business in ‘District Unit Plan Area’: Focused on Seoul’s Three Downtown on D,U,P

Abstract

As it has been 40 years since its implementation, it is necessary to diagnose the effectiveness of the District Unit Planning(D.U.P) system and systematically manage it. This study aims to identify the impact of D.U.P, including direct and indirect regulations and incentives related to local commercial districts, on the survival of Restaurants. Based on this, we aim to draw implications for the role of D.U.P and local commercial district management policies in the future. To this end, we used ‘Survival Analysis’ to identify the Survival Rate and influencing factors of Restaurants in Seoul as a whole and in each of Seoul's Three Downtown. The results showed that there was a difference in the survival rate of restaurants depending on whether or not a D.U.P was established, and that the survival rate and influencing factors of Restaurants differed by type of D.U.P and Three Downtown. These results suggest that D.U.P can be used to manage local commercial districts and that it is necessary to establish and operate D.U.P that are customized to each region.