The Allegation of Working From Home in Influencing Consumer Purchasing Decisions Through E-Commerce

Dorothy Pandjaitan
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Abstract

Abstract. The purpose of this research was conducted to determine the effect of Work From Home on purchasing decisions via e-commerce during lockdown to reduce the chain of the corona virus. The number of positive patients infected with the Corona Virus in Indonesia, amounting to 1,790 people as of April 1st , 2020, underlies several freight forwarding companies to take anticipatory steps to minimize the spread of the virus while continuing to carry out operational activities. Although online trading activities are considered to be the best solution that can be done to reduce consumer concerns and also prevent the risk of human-to�human transmission, of course there are special regulations and preventive measures imposed by freight companies in pandemic conditions like this. Keywords: Purchasing Decision, Corona Virus, E-Commerce, Work From Home.
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电子商务中在家办公对消费者购买决策的影响
摘要本研究的目的是确定在家工作对封锁期间通过电子商务购买决策的影响,以减少冠状病毒链。截至2020年4月1日,印度尼西亚感染冠状病毒的阳性患者人数达到1790人,这促使几家货运代理公司采取预期措施,在继续开展业务活动的同时,尽量减少病毒的传播。虽然网上交易活动被认为是减少消费者担忧和防止人际传播风险的最佳解决方案,但在这种大流行的情况下,货运公司当然有特殊的规定和预防措施。关键词:采购决策,冠状病毒,电子商务,在家办公。
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