{"title":"Using Supervised Machine Learning Methods for RFM Segmentation: A Casino Direct Marketing Communication Case","authors":"Danijel Bratina, A. Faganel","doi":"10.22598/mt/2023.35.1.7","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":417929,"journal":{"name":"Market - Tržište","volume":"37 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2023-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Market - Tržište","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.22598/mt/2023.35.1.7","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
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