Penentuan Value Proposition pada Eko Nugroho Art Class

Abstract

Only by deliver right value on the right target consumen, strategy will be achievie. Therefore, value proposition play role as media to describe business strategy and as significant contributor to business strategy and performance. Accroding that explanation, this research aims to compose value propositions at Eko Nugroho Art Class (ENAC). Methodology: use individual depth interview with owner, director and psikolog. Reseatch strart with observation at ENAC, interview abouttarget consumers and value propositions.

Findings : value proposition from Eko Nugroho Art Class is give a play room  through art without limitation, promote freedom of expression.

Implication : each individu have a same value and at the same time they also creative thinking for run the value.

 

Keywords: Eko Nugroho Art Class, Value Proposition