Marktchancen im Nachhilfe-Bildungsmarkt

Marita Balks, Philipp S. Kummer
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Abstract

Education is a major focus of the German government and is (regarded as) the basis for (technology-oriented) economic development. Approx. 133,4 billion € were spent on education in Germany in 2017. At a first glance this seems to be a positive trend, but not every student can fulfil their schools’ requirements independently. Therefore, many students need the support of private tutoring which is available by local providers as well as by independent online programmes offering proprietary content. But the requirement to attract more capital prevails and new start-ups could help reduce the percentage of providers operating in the grey market.
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补习教育的市场机遇
教育是德国政府的主要关注点,被视为(以技术为导向的)经济发展的基础。2017年,德国在教育方面的支出约为1334亿欧元。乍一看,这似乎是一个积极的趋势,但并不是每个学生都能独立完成学校的要求。因此,许多学生需要私人辅导的支持,这些辅导既可以由当地供应商提供,也可以由提供专有内容的独立在线课程提供。但吸引更多资本的要求仍然盛行,新成立的初创企业可能有助于降低在灰色市场运营的提供商的比例。
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