A Study on the Presentation of Immersive Mobile Live Stream Cultural Landscape from the Perspective of Computer-Mediated Communication

Abstract

The upgrading of media technology brings changes in media forms, and Computer-Mediated Communication (CMC) is constructing the cultural landscape of the new era. Network live stream, which is mainly characterized by technology empowerment, multiple platforms, two-way communication and synchronous interaction, satisfies the sensory experience, interactive experience and emotional experience of the audience. And it further blurs the boundary between virtual and reality. Based on CMC vision, this paper, with the reference of media context theory, aims to explore the psychology and behavior of participants in live-streaming under the state of human-computer interactions. The inner connection among the characteristics of immersive small-screen live-streaming, audience psychology, and behavior would be analyzed. This study attempts to explain the new cultural landscape constructed by online immersive live stream and experience.