Public Education Through E-commerce in Increasing Competitiveness of Small and Medium Enterprises during the Covid-19 Pandemic

Abstract

The COVID-19 pandemic has changed various aspects of human life today, especially in the world of the community economy. This requires all elements of society, especially small and medium business (UMKM) activists to adapt to survive during the COVID-19 pandemic. The purpose of this research is general public education through e-commerce in increasing the competitiveness of UMKM during the COVID-19 pandemic. This study used descriptive qualitative method. The population in this study are small and medium enterprises. In an effort to obtain data, information and facts in the field research, the writer uses observation, interview and documentation techniques. The results of the study show that the community needs education related to buying and selling through e-commerce, UMKM as businesses whose existence is busy in the community also have an impact.