The influence of individuals' traits on virtual community cohesion

2017 International Conference on Research and Innovation in Information Systems (ICRIIS) Pub Date : 2017-07-01 DOI:10.1109/ICRIIS.2017.8002471

Z. Dahalin, N. Yusop, Zahurin Mat Aji

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Abstract

This paper presents an analysis of the relationships between individuals' traits and cohesion in the virtual community environment. Individual traits relate to personal qualities of members of the community where this paper attempts to present their influence over community cohesion. Four research variables were identified to represent the traits of the virtual community members. Experience relates to the number of years with the virtual community. Type relates to the type of virtual community platform or media used whereas preference is the choice selected by the members on the most preferred platform or media. Lastly involvement refers to the kinds of virtual community the members involved in. A virtual community cohesion measurement was used to test the significance of the four research variables. The findings show that Experience, Type and Involvement of members of the community are the traits that can influence virtual community cohesion. Involvement in the virtual community was however found not significant in contributing to social cohesion.

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个体特质对虚拟社区凝聚力的影响

本文分析了虚拟社区环境中个体特征与凝聚力之间的关系。个人特质与社区成员的个人品质有关，本文试图展示他们对社区凝聚力的影响。确定了代表虚拟社区成员特征的四个研究变量。经验与虚拟社区的年数有关。Type与使用的虚拟社区平台或媒体类型有关，而preference是成员在最喜欢的平台或媒体上选择的选择。最后，参与性是指虚拟社区成员所参与的虚拟社区类型。采用虚拟社区凝聚力测度来检验四个研究变量的显著性。研究结果表明，社区成员的经验、类型和参与是影响虚拟社区凝聚力的特征。然而，参与虚拟社区对促进社会凝聚力的作用并不显著。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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2017 International Conference on Research and Innovation in Information Systems (ICRIIS)

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