Exploring practices and engagement of Instagram by Indonesia Government Ministries

Abstract

The implementation of e-government in Indonesia is still far from the expectations and target of Presidential Instruction No. 3 of 2003 on ”E-Government policy”. Based on the UN assessment shows that the index of e-participation in Indonesia is below the world average. Increasing e-participation index may use social media. The rapidly growing of social media makes many countries have engagement with their citizens, thereby facilitating participatory decision making. In this study, we analyze Indonesia government ministries practices and calculate the engagement rate of each ministry of Instagram, a social media for image sharing. We use a year of Instagram data were posted from 1 January 2016 till 31 December 2016. The results indicate that Ministries tend to share their posts during the weekday and working hour. People tend to endorse photos with many likes and comments. The results of analysis of ministry Instagram data revealed that the engagement level of the people does not correlate with the frequency of Instagram ministries post.