{"title":"Mood and meaning in music video: The dynamics of audiovisual synergy","authors":"J. Gow","doi":"10.1080/10417949409372943","DOIUrl":null,"url":null,"abstract":"Attempts to locate music video's affective power primarily in either its aural or visual images have lead critical theorists to overlook the synergistic relationship between both types of imagery in the media form. By analyzing the original and alternate versions of three popular video clips this paper provides a sense of the manner in which the music and visuals in music video interact to influence the dispositions of television viewers. The analysis reveals that rather than merely illustrating or amplifying musical themes, visual images can highlight particular feelings and emotions within the spacious universe of affective possibilities surrounding a song.","PeriodicalId":212800,"journal":{"name":"Southern Journal of Communication","volume":"77 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"1994-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"12","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Southern Journal of Communication","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/10417949409372943","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 12
Abstract
Attempts to locate music video's affective power primarily in either its aural or visual images have lead critical theorists to overlook the synergistic relationship between both types of imagery in the media form. By analyzing the original and alternate versions of three popular video clips this paper provides a sense of the manner in which the music and visuals in music video interact to influence the dispositions of television viewers. The analysis reveals that rather than merely illustrating or amplifying musical themes, visual images can highlight particular feelings and emotions within the spacious universe of affective possibilities surrounding a song.
京公网安备 11010802042870号
京ICP备2023020795号-1
分享
求助内容：
应助结果提醒方式：
扫码关注我们
