Analysis of Developing Status and Recommendations of Internet Sports-Apps in the context of National Fitness

Chao Wang
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Abstract

After a period of rapid economic development, China has become the world’s second-largest economy after the 21st century. Meanwhile, the proportion of the Internet industry in China has taken the lead. In the context of National Fitness, the internet Sports-Apps in mobile phones has become an important role for the National Fitness Program. Sports-Apps can be used as fitness exercise assistance and guide the public to exercise rationally, and the convenience of fitness recording has gradually made them popular among the markets. The amount of Sports-Apps on the internet is large and their function, user characteristics, as well as exercise experience are various. Based on the background of National Fitness, a social survey has been used to collect the user characteristics and practical exercise experience of Sports-Apps in this article, then the users of Sports-Apps were analyzed through SPSS and Excel. Exploring the users’ stratification characteristics and their psychological state is beneficial for the targeted optimization of Sports-Apps. Combining social survey with data analysis, this article aims to realize the users participating and the using status of Sports-Apps, organize and provide recommendations for Sports-Apps developers and optimize their service quality so that the sustainable development of the whole market can be reached.
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全民健身背景下互联网体育app发展现状分析及建议
经过一段时间的经济快速发展,中国已成为21世纪后世界第二大经济体。与此同时,互联网产业在中国的比重也处于领先地位。在全民健身的大背景下,手机互联网体育app已经成为全民健身的重要角色。体育类app可以作为健身运动辅助,引导大众合理运动,健身记录的便捷性也逐渐受到市场的欢迎。互联网上的运动app数量庞大,其功能、用户特征以及运动体验各不相同。本文以全民健身为背景,采用社会调查的方法,收集体育app的用户特征和实际运动体验,然后通过SPSS和Excel对体育app的用户进行分析。探索用户的分层特征和心理状态,有利于体育app的针对性优化。本文采用社会调查和数据分析相结合的方法,了解体育应用的用户参与情况和使用情况,组织并为体育应用开发商提供建议,优化其服务质量,从而达到整个市场的可持续发展。
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