{"title":"Harga dan Promosi terhadap Keputusan Pembelian Online Shopeefood","authors":"Teti Safari, Hesti Ristanto, Dwi Astutik","doi":"10.37470/1.25.1.219","DOIUrl":null,"url":null,"abstract":"This study aims to determine the partial and simultaneous influence of price and promotion on purchasing decisions at online (Shopee Food, Grab Foods) for STIE �YKP� Yogyakarta Semarang students. This research method uses quantitative methods. The population in this study is the total number of students of STIE �YKP� Yogyakarta, with a sample of 100 students. The data collection technique used an online questionnaire. The data analysis technique used multiple linear regression analysis. The results show that the price, promotion has a significant effect on purchasing decisions at ShopeeFood.","PeriodicalId":309588,"journal":{"name":"Jurnal Ilmiah Aset","volume":null,"pages":null},"PeriodicalIF":0.0000,"publicationDate":"2023-03-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Jurnal Ilmiah Aset","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.37470/1.25.1.219","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
Abstract
This study aims to determine the partial and simultaneous influence of price and promotion on purchasing decisions at online (Shopee Food, Grab Foods) for STIE �YKP� Yogyakarta Semarang students. This research method uses quantitative methods. The population in this study is the total number of students of STIE �YKP� Yogyakarta, with a sample of 100 students. The data collection technique used an online questionnaire. The data analysis technique used multiple linear regression analysis. The results show that the price, promotion has a significant effect on purchasing decisions at ShopeeFood.
京公网安备 11010802042870号
京ICP备2023020795号-1
分享
求助内容：
应助结果提醒方式：
扫码关注我们
