{"title":"Marketing Communications","authors":"P. Kitchen","doi":"10.1108/qmr.2002.21605bae.003","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":299524,"journal":{"name":"A Reader in Marketing Communications","volume":"4 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2020-08-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"A Reader in Marketing Communications","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1108/qmr.2002.21605bae.003","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
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