{"title":"A Study on Revenue Management of a Service Industry","authors":"May-Lynn. Lee, Yelin Fu, K. Lai","doi":"10.1109/BIFE.2013.121","DOIUrl":null,"url":null,"abstract":"This article discusses the application of hotel revenue management based on the economic theories of price discrimination and expected marginal revenue. The study also examines the REVPAR (Revenue per Available Room) as a measureable indicator of hotel revenue management. In the current background of world economic crisis, this paper provides a new insight into hotel management in China regarding the pricing policy and room inventory control.","PeriodicalId":174908,"journal":{"name":"2013 Sixth International Conference on Business Intelligence and Financial Engineering","volume":"12 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2013-11-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"2013 Sixth International Conference on Business Intelligence and Financial Engineering","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1109/BIFE.2013.121","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
Abstract
This article discusses the application of hotel revenue management based on the economic theories of price discrimination and expected marginal revenue. The study also examines the REVPAR (Revenue per Available Room) as a measureable indicator of hotel revenue management. In the current background of world economic crisis, this paper provides a new insight into hotel management in China regarding the pricing policy and room inventory control.
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