Theoretical and Methodological Approaches to Studying Digital Feminist Activism

Abstract

In this chapter, we outline our conceptual framework, addressing key theories that underpin our analysis, including, affect and related concepts, including affective solidarity, networked affect, and affective publics. We also introduce key terms from critical technology studies, including platform vernacular and other concepts relevant to the political economy of social media. After providing further information on the six case studies described in the Introduction, including their reason for selection and methods used, the chapter details our unique methodological approach, which draws insights from a range of interdisciplinary tools, including feminist ethnographic methods, thematic textual analysis, semi-structured interviews, surveys, and online observations.