Pengaruh e-logistics dan e-service quality terhadap kepuasan pelanggan e-commerce dagangan mall

Abstract

: The purpose of this research was to examine the effect of e-logistics, e-service quality on customer satisfaction in e-commerce Dagangan Mall. The method used is a quantitative research method. The population is Dagangan Mall customers in the Greater Bandung area. The sampling technique used was purposive sampling. Data collection techniques using questionnaires and data analysis used is multiple regression analysis. The results of the study show that there is a positive and significant effect of e-logistics, e-service quality on customer satisfaction.