Communication Processes

Abstract

This chapter begins part 2 of the book, in which a new model of communication is developed. The chapter asks how impact is achieved through communication and proposes that the core driver of communication with others is the desire to enlist their cooperation in making beneficial change to our experiential world. The Communicative Impact model has three components: Context, Resources, and Processing, with Context, including shared knowledge, playing the central role in enabling speakers to pitch their communication appropriately for the intended effect. The role of the hearer is also considered, and discussion commences on why hearers tolerate being used by speakers in this way.