Social Network Sites (SNS) Users Behavioral Typology in Egypt

Abstract

The proliferation of Social Network Sites (SNS) first appeared globally during 1997 serving intrinsic social communication through SixDegrees.com. However, SNS use was heavily acknowledged in the Middle East and North Africa (MENA) region from 2011 onwards with the rise of the Arab Spring. SNS affect values, beliefs and perceptions of people using them, which are reflected on their attitudes and behaviors towards their surroundings. This paper discusses SNS users' behavioral typology within the context of Egypt's society. The study presented in this paper was based on a survey of 300 participants covering a wide demographic spectrum. The analysis process utilized quantitative and qualitative techniques. The findings of this study contribute towards the development of SNS users' behavioral typology in Egypt after nearly ten years of SNS usage.