A Functional Study on Image Language’s Getting Involved in News Reports

Proceedings of the 2020 International Conference on Language, Communication and Culture Studies (ICLCCS 2020) Pub Date : 2021-03-15 DOI:10.2991/ASSEHR.K.210313.011

Teng Zhu

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Abstract

Traditional news reports use text more as the only transmission carrier, and use images (图像) less as a means of visual creation and information transmission. With the advent of the era of picture-reading, images as a communication medium that directly appeals to human visual perception have further triggered human visual instincts. The dissemination function of image symbols has once again attracted attention. The involvement of images in news reports breaks the regulations brought about by the limitation and exhaustion of words, and makes news expressed in single text have the openness and radioactivity of information. Based on the essence of image symbols and based on visual anthropology and communication theory, this paper analyzes the cross-lingual, interactive and reproducible functions of images in news reports, so as to start discussion on the influence of image language on news dissemination. Images are not only sensory symbols, but also recognition symbols and aesthetic symbols for human beings to obtain information.

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形象语言介入新闻报道的功能研究

传统的新闻报道更多地使用文字作为唯一的传播载体，较少使用图像作为视觉创作和信息传递的手段。随着读图时代的到来，图像作为一种直接诉诸人类视觉感知的传播媒介，进一步触发了人类的视觉本能。图像符号的传播功能再次受到关注。图像在新闻报道中的介入打破了文字的有限性和耗竭所带来的条条框框，使单一文本表达的新闻具有了信息的开放性和放射性。本文从图像符号的本质出发，以视觉人类学和传播学理论为基础，分析图像在新闻报道中的跨语言、互动和再现功能，进而探讨图像语言对新闻传播的影响。图像不仅是感官符号，也是人类获取信息的识别符号和审美符号。

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Proceedings of the 2020 International Conference on Language, Communication and Culture Studies (ICLCCS 2020)

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