Comparing internal UXD business models

Abstract

Experts in the field of HCI have spoken at length about how to increase the strategic influence of User Experience Design (UXD) teams in industry [3]. Some have offered courses in HCI management [1]. Others have presented recommendations on how to prove a return on investment for usability-related activities [2]. This SIG is an extension of the CHI experience report.The Internal Consultancy Model for Strategic UXD Relevance,. [5] and explores four common UXD organizational models. In this SIG, we will develop a SWOT analysis (analyzing Strengths, Weaknesses, Opportunities, and Threats) of each model. The SIG will facilitate a systematic exploration by attendees whose organizations follow, or are considering, one or more of these models. It will result in a broader understanding for managers of UXD teams on how they can optimally structure their internal UXD functions, given their unique corporate environments and cultures.