{"title":"Understanding how parents affect children's consumer socialization? An analysis based on grounded theory","authors":"Dandan Li, Yushi Liu, Shiying Li","doi":"10.1109/ICSSSM.2019.8887741","DOIUrl":null,"url":null,"abstract":"This study aimed to reveal the underlying mechanism of parental behaviors influencing children's psychological course, which further affects consumption performance. Interviews with Chinese parents and children were conducted. Based on the grounded theory, this study analyzed the data and figured out that parental intervention triggers children to regulate their motivations followed then by different performances of consumer socialization.","PeriodicalId":442421,"journal":{"name":"2019 16th International Conference on Service Systems and Service Management (ICSSSM)","volume":"30 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2019-07-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"2019 16th International Conference on Service Systems and Service Management (ICSSSM)","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1109/ICSSSM.2019.8887741","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
Abstract
This study aimed to reveal the underlying mechanism of parental behaviors influencing children's psychological course, which further affects consumption performance. Interviews with Chinese parents and children were conducted. Based on the grounded theory, this study analyzed the data and figured out that parental intervention triggers children to regulate their motivations followed then by different performances of consumer socialization.
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