DEVELOPMENT OF STRATEGIC PARTNERSHIP BASED ON THE CREATION OF AN INNOVATIVE BUSINESS MODEL FOR THE POST-WAR DEVELOPMENT OF TOURISM IN UKRAINE

Abstract

The article reveals the essence of the development of a strategic partnership based on the creation of an innovative business model for the post-war development of the tourism industry in Ukraine. A number of factors were identified that had a negative impact on the state of tourism in Ukraine during the war. It was established that the development and further implementation of an innovative business model of the post-war development of the tourism industry on the basis of strategic partnership practices will help to form a strategy for the development of the tourism industry in Ukraine on an innovative basis to restore the potential of the tourism industry in Ukraine and achieve its competitive advantages. It has been proven that in order to develop a strategic partnership based on the creation of an innovative business model of the post-war development of the tourism industry in Ukraine, it is necessary to conduct a detailed analysis of the existing methodological and methodical support for the factors of the development of the tourism industry of Ukraine, to analyze the world experience and best practices in the field of the tourism industry. It was found that the result of the development and further implementation of the innovative business model of the post-war development of the tourism industry on the basis of strategic partnership practices is the improvement of the strategy for the development of the tourism industry in Ukraine on an innovative basis, which, in turn, contributes to the restoration of the potential of the tourism industry in Ukraine and the achievement of its competitive advantages in the international arena. There will also be further recommendations on the practical use of advanced information technologies in the provision of hotel services and the development of new tourist services, focused on the creation of new tourist products, new methods of customer service and pricing policy. It was determined that the priority goal of creating an innovative business model for the post-war development of the tourism industry in Ukraine is: substantiation of directions for the strategic development of tourism in Ukraine; solving tasks related to the recovery and development of the tourism industry at the stage of post-war recovery; introduction of advanced information technologies, development and development of new tourist products in the tourism industry of Ukraine. An algorithm for the development of scientific-methodical and organizational foundations of Ukraine's strategic partnership in the post-war period through the implementation of an innovative business model for the development of the tourism industry is proposed.