Dewa Ayu Kadek Claria, I Gusti Ngurah Adi Rajistha
{"title":"STRUKTUR IKLAN PARFUM ECLAT FOR MEN PADA KATALOG ORIFLAME","authors":"Dewa Ayu Kadek Claria, I Gusti Ngurah Adi Rajistha","doi":"10.36733/sphota.v11i1.1148","DOIUrl":null,"url":null,"abstract":"ABSTRACT \nThe purpose of this research is to identify “The structure of Eclat for Men’s Perfume in Oriflame Catalogue” because the structure is an interesting topic to discuss. The problem analyzed in this research is what kinds of structure found in Eclat for Men’s Perfume found in Oriflame Catalogue. The theory used in this research is theory by Leech about structure of advertisement which consists of headline, body copy, signature line dan standing details. This research is also limited on commercial advertisement on men’s perfume entitled Eclat for Men’s which is obtained from the Oriflame Catalogue. The result shows that Eclat for Men’s Perfume has a complete structure. They are headline, illustration, body copy, signature line dan standing details. For the next research commercial advertisement on electronic media should be reviewed in the terms of semiotic. \nKeywords: Text, Systemic Functional Linguistics, Commercial Advertisement","PeriodicalId":269744,"journal":{"name":"SPHOTA: Jurnal Linguistik dan Sastra","volume":null,"pages":null},"PeriodicalIF":0.0000,"publicationDate":"2020-11-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"SPHOTA: Jurnal Linguistik dan Sastra","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.36733/sphota.v11i1.1148","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 1
Abstract
ABSTRACT
The purpose of this research is to identify “The structure of Eclat for Men’s Perfume in Oriflame Catalogue” because the structure is an interesting topic to discuss. The problem analyzed in this research is what kinds of structure found in Eclat for Men’s Perfume found in Oriflame Catalogue. The theory used in this research is theory by Leech about structure of advertisement which consists of headline, body copy, signature line dan standing details. This research is also limited on commercial advertisement on men’s perfume entitled Eclat for Men’s which is obtained from the Oriflame Catalogue. The result shows that Eclat for Men’s Perfume has a complete structure. They are headline, illustration, body copy, signature line dan standing details. For the next research commercial advertisement on electronic media should be reviewed in the terms of semiotic.
Keywords: Text, Systemic Functional Linguistics, Commercial Advertisement
本研究的目的是确定“欧瑞莲目录中男士香水Eclat的结构”，因为结构是一个有趣的话题。本研究分析的问题是欧瑞莲目录中男士香水Eclat的结构是怎样的?本研究使用的理论是Leech关于广告结构的理论，包括标题、正文、签名行和站立细节。本研究也仅限于从欧瑞莲目录中获得的男士香水Eclat for men’s的商业广告。结果表明，Eclat男士香水具有完整的结构。它们是标题、插图、正文、签名行和站立细节。下一步的研究应该从符号学的角度来审视电子媒体上的商业广告。关键词:语篇，系统功能语言学，商业广告
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