Changes of the Customer Relationship Under the Big Data and the Concerned Management Paths

Abstract

The application of the big data in the business field makes the relationship between the enterprise and the customer closer and closer. The customer’s influencing forces to the enterprise is now much more important than ever before. How to successfully manage the customer’s relationship in the enterprise concerns whether the enterprise can survive and sustain or not. Therefore, to solve this problem, the paper first expounds the quick change of the customer relationship under the big data, then further explores the influence of the big data based on the internet upon the management and maintenance of the customer’s relationship, and finally suggests some paths to manage the customer’s relationship under the big data.