Attitude of Female Mass Communication Students Pursuing Journalism as a Career in Pakistan: A Case Study of Lahore

Abstract

The researcher in this article argued about the Attitude of Female Mass Communication Students Towards Journalism as a Career. A case study of Lahore. A large number of female students passed out as a graduate in mass communication degree from different Universities in our country, but some of them go out in the field to practice their Journalism profession. Survey method was adopted, and to perform the survey 150 sample size of female mass communication students were chosen. The findings of the research article show that female students of mass communication contain a negative attitude towards journalism as a profession due to low salary and they found journalism as a risky profession. One of the reasons for the negative attitude is that females find less career opportunities in media. Also, our society should change their image towards media and teachers plus institutes should make journalism more valuable for the students.