Ranganathans Law of Library Science: A Guiding Principle for MarketingLibrary Services

Abstract

Marketing in librarianship is an act of planning, organizing, dissemination and controlling of information services on a proactive and users oriented way that ensures the patrons satisfaction while achieving the objectives of the parent organization. To achieve maximum utilization of library resources, librarians must improve the way they market their services due to the fact that marketing is vital to the growth and development of any library irrespective of the parent organization. This paper discussed in detail the implication of Dr. S. R. Ranganathan’s Five Laws of Library Science in marketing library and information resources and services. The paper therefore emphasized more on the importance of using the laws as guiding principle to provide adequate service delivery to the users.