Research on the Development Process, Development Strategy and Pattern of Media Enterprises--A Case Study of Media Brand A

Abstract

Mass media in today’s era usually refer to modern form communication tools like newspaper, books, radio, and films. Therefore, the mass as receivers are poured with information from the sender’s side. Mass media have a long journey of development from the most original forms to now. Indeed, the new technologies developed brought the world into a new media era. Thus, traditional media should grab this opportunity to combine itself to the traditional media for better development. Thus, media A as a company which has its main business as a median size publishing media industry, is used as an example to represent traditional media companies. Firstly, SWOT analysis of media A are presented in the research. And then, profit model and financial indicators are analyzed in the paper. It can be seen that media company A has a multi-type of businesses, and the diversified main business composition made the company running more efficient. Finally, the construction and operation of media brand and future forecast of media industry are also discussed to reveal the future opportunity of the media industry.