CBC's Electronic Radio 3: Connecting With the Elusive Youth

Abstract

As the custodian of the public space, the Canadian Broadcasting Corporation (CBC) has a mandated responsibility to develop, promote, and preserve the public sphere by actively contributing to the flow and exchange of cultural expression while reflecting the demographic and cultural diversities of Canada. This article sets out to explore the question: To what extent does CBC's Radio 3.com qualify as a civic youth media? The goal of this article is to understand the evolution and applications of civic youth media in order to assess the value of civic-minded ideals against what is being done by the CBC on the Internet to reach the younger members of the Canadian public.