HOW LOCAL SME BUSINESS CAN DEFEAT BIG MULTINATIONAL COMPANIES NOWADAYS?

International Scientific Conference „Business and Management“ Pub Date : 2023-05-12 DOI:10.3846/bm.2023.1120

Konstantin Petrenko

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Abstract

There is perception within business community of multinational companies (MNC) that Small-Middle Size enterprises (SME) have limited potential to compete with them. The purpose of the study was to explore successful SMEs competitive advantages vs. their MNCs rivals on local markets. Technology SMEs with bigger to MNCs market shares and above average maturity level were selected for this study. Three production industry sectors were chosen: household chemistry, electrical/electronic assembly, and chemical products. Methodology was an assessment of SMEs and MNCs competitive advantages enablers by their soft and hard nature, performed by individual interviews and questionnaires. It was found that in order to successfully compete with MNCs, SMEs can use the right set of dominantly soft elements of organizational structure: selected ranger of operational strategies, skills and values such as deep relationships with customers, flexible agile response to their needs, niche bespoke products based on strong technology expertise, lean organizational structure and entrepreneurial behaviors. Some examples are given.

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本地中小企业如何击败大型跨国公司?

在跨国公司(MNC)的商界中，有一种看法认为，中小企业(SME)与它们竞争的潜力有限。本研究的目的是探讨成功的中小企业相对于其跨国公司竞争对手在当地市场的竞争优势。本研究选取了市场份额大于跨国公司且成熟度水平高于平均水平的科技型中小企业。选择了三个生产行业:家用化学、电气/电子组装和化学产品。方法是通过个人访谈和问卷调查对中小企业和跨国公司的竞争优势推动者进行软性和硬性评估。研究发现，为了成功地与跨国公司竞争，中小企业可以使用正确的组织结构软要素:选择一系列经营战略、技能和价值观，如与客户的深厚关系、对客户需求的灵活敏捷响应、基于强大技术专长的利基定制产品、精益组织结构和创业行为。给出了一些例子。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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International Scientific Conference „Business and Management“

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