Longevity Family Firm and Innovation: A matter of communication?

Giulia Nevi, Luigi Monsurrò, Luca Dezi, G. Gregori
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引用次数: 0

Abstract

Studies on longevity firms and innovation are limited. This study aims to discover if and how the longevity family firms are able to communicate innovation and able to communicate innovation concerning their being traditional. Our evidence individuated as longevity family firms adopt an integrative approach to innovation and the family remains more attached to tradition with a different role in the firms communication.
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长寿家族企业与创新:沟通问题?
关于长寿企业与创新的研究比较有限。本研究旨在探讨长寿家族企业是否能够沟通创新,以及如何沟通传统家族企业的创新。随着长寿家族企业采用综合创新方式,家族在企业沟通中扮演着不同的角色,家族对传统的依恋程度也有所提高。
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