A Study on the Effect of Healthcare-based IPTV Quality on Intention to Use

Abstract

As the Korean Ministry for Health and Welfare announced the likelihood to revise the legislative limit for healthcare telemedicine, u-Healthcare service through IPTV emerged among these business models. However, in spite of many advantages such as treatment improvement, service quality enhancement, and treatment usefulness, most medical trials grafted with IT have not accepted yet. This points out not only that law and institutional environment has not prepared, but also that policy maker neglect the preparation of the strategies through the study on user acceptance. The purpose of this study is to verify the relationship for IPTV quality based Healthcare on satisfaction and intention to use. The results identify that IPTV technology quality for its convenience, contents quality for its completeness, and the quality for healthcare services give significant effect to satisfaction. In addition the study indicates that overall qualities of IPTV technology, contents, and healthcare service, significantly impact on satisfaction respectively and that the satisfaction may lead to the intention to use of this service.