SMEs’ Adoption of Social Media Consulting During COVID-19 Pandemic

Abstract

Small and medium enterprises (SMEs) have been heavily affected by the COVID-19 pandemic, so many have switched from offline to online businesses to survive. Unfortunately, not all SMEs can use technology well, making it difficult to market their products online. The presence of consultants in social media marketing is expected to help the SME problems. This study aims to determine the level of acceptance of SMEs toward social media consulting, which is divided into technological, organizational, and environmental perspectives. This study also presented ananalysis of constraints and recommended solutions to improve the level of acceptance of social media consulting. The method used is descriptive quantitative by distributing surveys to 50 SMEs in Indonesia. The findings show that the acceptance of SMEs in Indonesia to social media is included in the highcategory, namely 80% of the total respondents, with the category of technology perspective at 88%, organization at 72%, and environment at 88%.