Features of Formation of Marketing Relations of Non-Profit Organizations in Modern Conditions

Abstract

Health care is one of the key areas of the national economy, which largely determines the standard of living of the population. In modern Russia, in the context of large-scale transformational market processes, this sphere is the subject of serious changes associated with emergencies and the intensive development of private medical organizations, on the one hand, and a review of the fundamentals of the functioning of public health organizations, on the other. In this case, very significant contradictions arise in this area, which will be investigated in this article.