Are Mobile Payment and Banking the Killer Apps for Mobile Commerce?

Xianpei Hu, Wenli Li, Qing Hu
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引用次数: 88

Abstract

Mobile commerce had been expected to become a major force of e-commerce in the 21st century. However, the rhetoric has far exceeded the reality so far. While academics and practitioners have presented many views about the lack of rapid growth of mobile commerce, we submit that the anticipated mobile commerce take-off hinges on the emergence of a few killer apps. After reviewing the recent history of technologies that have dramatically changed our way of life and work, we propose a set of criteria for identifying and evaluating killer apps. From this vantage point, we argue that mobile payment and banking are the most likely candidates for the killer apps that could bring the expectation of a world of ubiquitous mobile commerce to fruition. Challenges and opportunities associated with this argument are discussed.
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移动支付和银行是移动商务的杀手级应用吗?
移动商务有望成为21世纪电子商务的主要力量。然而,到目前为止,言论远远超过了现实。虽然学者和实践者对移动商务缺乏快速增长提出了许多观点,但我们认为,预期的移动商务起飞取决于一些杀手级应用程序的出现。在回顾了近来那些极大地改变了我们生活和工作方式的技术的历史之后,我们提出了一套识别和评估杀手级应用程序的标准。从这个角度来看,我们认为移动支付和银行是最有可能成为杀手级应用程序的候选人,它们可以实现对无处不在的移动商务世界的期望。讨论了与此相关的挑战和机遇。
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