A Social Influence Model Based on Interpersonal Relationship

Abstract

In virtual environment, social Influence exists in interpersonal relationships. It is also important for developing individual attitude. The paper begins with the introduction of social influence theory. Then, a social influence model based on interpersonal relationship is presented. At last, three experiments are performed. Results of the experiments show that quantity preponderance, shortening the distance between individuals and enhancing individual influence by ameliorating images are effective way enhancing social influence.