Reasons, rewards, regrets: privacy considerations in location sharing as an interactive practice

Abstract

Rapid growth in the usage of location-aware mobile phones has enabled mainstream adoption of location-sharing services (LSS). Integration with social-networking services (SNS) has further accelerated this trend. To uncover how these developments have shaped the evolution of LSS usage, we conducted an online study (N = 362) aimed at understanding the preferences and practices of LSS users in the US. We found that the main motivations for location sharing were to connect and coordinate with one's social and professional circles, to project an interesting image of oneself, and to receive rewards offered for 'checking in.' Respondents overwhelmingly preferred sharing location only upon explicit action. More than a quarter of the respondents recalled at least one instance of regret over revealing their location. Our findings suggest that privacy considerations in LSS are affected due to integration within SNS platforms and by transformation of location sharing into an interactive practice that is no longer limited only to finding people based on their whereabouts. We offer design suggestions, such as delayed disclosure and conflict detection, to enhance privacy-management capabilities of LSS.